(...) The medium of the interaction designer is computation: software and electronics. Until recently, this medium was only accessible to engineers: designers weren’t able to work directly with programming and electronics to develop and test their ideas. (...). The software and hardware they [Ivrea&collaborators] have built, used in many of the Institute’s projects, allows designers to be truly creative in this new medium.

Gillian Crampton Smith

Good design is innovative.
Good design makes a product useful.
Good design is aesthetic.
Good design helps us to understand a product.
Good design is unobtrusive.
Good design is honest.
Good design is durable.
Good design is consequent to the last detail.
Good design is concerned with the environment.
Good design is as little design as possible.
Back to purity, back to simplicity.